Fx brings an immersive activation and talent to San Diego for Comic-Con!
Every year, thousands upon thousands of comic book, cinema, and video game fans flock to San Diego for a 5 day convention called San Diego Comic-Con. San Diego Comic-Con (also referred to as Comic-Con or SDCC) is a comic book convention and multi-genre entertainment event held annually in San Diego, California since 1970. It is held at the San Diego Convention Center. According to Forbes, Comic-Con is the "largest convention of its kind in the world." Since 2010, Comic-Con has filled the San Diego Convention Center to capacity with over 130,000 attendees.
Networks, studios, local artist, press, influencers, actors, writers, and creatives from every facet of the entertainment industry come together and join fans in San Diego to promote, market, and preview their content and offerings.
Networks often bring top talent to discuss current or future content while offering exclusive merchandise, meet & greet opportunities with talent, and also offering immersive themed experiences with a chance for fans to take home “swag” (usually a free item or items that are given out which also serve as marketing material such as shirts, hats, poster tubes, pins, bags, etc).
This year, many studios constructed special pop up immersive activations outside of the convention center for visitors and locals alike. These activations include mock sets, carnivals, food offerings, photo ops, swag, and more.
With a top billed list of Emmy Nominated shows, Fx is also leading in fan experience and promotion for Comic-Con 2024. The cast and creative minds of their hit show What We Do in The Shadows hosted a Q&A style panel for a packed house of fans in the famous Comic-Con Hall H. The studio also hosted a special meet & great autograph signing for attendees right on the convention center floor. Fans were able to meet the cast and creatives of the hit show and receive an exclusive poster for the final season of the Fx hit.
Meanwhile outside of the San Diego Convention Center. Fx has constructed a pop up immersive activation which consists of:
FX’s The Bear Restaurant Pop-Up: Step into the interior of The Bear restaurant, where fans will be served up a daily chef’s special featuring exclusive merch.
FX Fearless Hellevator: Take a ride through twelve spine-chilling moments from the American Horror Story universe and get a glimpse into the world of Grotesquerie, the new Ryan Murphy horror series premiering this fall.
What We Do in the Shadows - Vampire Residence: Visit the vampire’s Staten Island mansion for a spooky photo op complete with props from the series.
It’s Always Sunny in Philadelphia - Paddy’s Pub: Pose for photos outside The Gang’s beloved Irish bar.
And much more!
The network invited Scenes In Color to visit the activation! Check it out below!
While the umbrellas that on-site artist meticulously customized by hand were surely a hit, it was The Bear pop up resturant that attendees definitely wanted to experience. Upon entry to “The Bear” resturant, fans were welcomed to their table and given photo op opportunities at a booth as well as the pop up bar area by chefs draped in The Bear signature white and blue monogrammed chef aprons.
Once everyone was settled and seated, service was in order and every second counted! When your order is up, chefs present a silver dome shaped cloche, and then reveal what is underneath. Official merchandise from The Bear show that has been prepared with care is then reveled.
So far, fans have received either a hat, apron, or notepad. Upon exit, each fan is also given an official The Bear toothpick holder. This is one fun, immersive, and hands on experience that is serving fresh swag daily! You do not want to miss out!
San Diego Comic-Con is still going strong both today and tomorrow. Don’t have a badge? The Fx Activation doesn’t require one and it’s free for the public. You can find the experience located right on the Hilton Bayfront Hotel Lawn.
Hours are:
Friday, July 26 - 10am-6pm
Saturday, July 27 - 10am-6pm
Sunday, July 28 - 11am-4pm
Use the hashtag #FXSDCC when sharing your experience online!